Bols Vodka is the third best selling vodka and the number one selling premium vodka in Hungary. Net annualised sales of the brand amount to about USD 805,000. CEDC owns the best selling vodka in Hungary, Royal Vodka.

“We are pleased that we have obtained the rights for Bols Vodka in Hungary. The addition of Bols Vodka in Hungary is another step in achieving our strategy of acquiring well-positioned brands in Poland and the region," said William Carey, President and CEO of CEDC in a statement released on 26 September. Last week CEDC also bought back the rights for Rum Senorita, which has net annual sales of USD 1.2 million for approximately USD 707,000."

CEDC is the largest vodka producer in Poland and produces the Absolwent, Zubrowka, Bols and Soplica brands, among others. CEDC currently exports Zubrowka world wide.

Source: Portfolio.hu