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Penderyn adds to spirits range with vodka and gin |
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Wednesday, 25 October 2006 |
Penderyn Distillery is extending its presence in the premium spirits market by adding a vodka and gin to its existing whisky product.
Designed by Enterprise IG, Brecon Special Reserve Gin is packaged in
a clear glass bottle, while Brecon Five Vodka is intended to look like
a block of ice.
The launch is being supported by a promotional campaign taking in advertising, direct work and sponsorship.
The Welsh distiller, which has listings in retailers including
Sainsbury's, Booths, Threshers and Berry Bros & Rudd, has also
redesigned its cream liqueur brand Merlyn.
Source: DesignBullentin
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