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Penderyn Expands Into Vodka and Gin |
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Tuesday, 31 October 2006 |
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Penderyn Distillery is extending its presence in the premium spirits
market by adding a vodka and gin to its existing whisky product.
Designed by Enterprise IG, Brecon Special Reserve Gin is packaged in a
clear glass bottle, while Brecon Five Vodka is intended to look like a
block of ice. The launch is being supported by a promotional campaign
taking in advertising, direct work and sponsorship. The Welsh
distiller, which has listings in retailers including Sainsbury's,
Booths, Threshers and Berry Bros & Rudd, has also redesigned its
cream liqueur brand Merlyn.
Source: Brand Republic
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