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Mallya ties up with Russian vodka major for distribution |
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Thursday, 02 November 2006 |
Mumbai, Nov 02: United Spirits Ltd today announced entering into a distribution agreement with Russian Standard Company, the leading manufacturers of vodka, to gain a toe-hold in that country.
As per the terms of the tie-up, United Spirits Ltd would export four of its middle and premium whisky brands to Russia, while importing and distributing premium vodka brand Russian standard in the Indian market.
United Spirits Ltd, the largest brewing company in the country with a national market share of 50 per cent, is also the market leader in the vodka segment selling about two million cases a year and covering 80 per cent of the Indian market with brands like white Mischief, Romanov and Alcazar.
Source: Zee News
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