The agreement will see the company increase its hold in the market by adding Campari's most popular brands to its existing portfolio of leading vodka and spirits products. The deal highlights the importance of the strong alcohol market to drink manufacturers in Poland, and in particular the importance of labelled brands. Over the past six years, sales of both spirits and Whisky's within Poland have grown massively, and according to consumer analyst Datamonitor will continue to do so up to 2010. Through its research the group believes that whisky sales, which stood at around €227m in 2000, will grow some 88 per cent by 2010 to €428.6m.

Source: CEE-foodindustry.com