| Penderyn adds to spirits range with vodka and gin |
| Wednesday, 25 October 2006 | |
|
Penderyn Distillery is extending its presence in the premium spirits market by adding a vodka and gin to its existing whisky product. Designed by Enterprise IG, Brecon Special Reserve Gin is packaged in a clear glass bottle, while Brecon Five Vodka is intended to look like a block of ice. The launch is being supported by a promotional campaign taking in advertising, direct work and sponsorship. The Welsh distiller, which has listings in retailers including Sainsbury's, Booths, Threshers and Berry Bros & Rudd, has also redesigned its cream liqueur brand Merlyn. Source: DesignBullentin
|