BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. announces label redesigns for the entire line of Whaler’s Hawaiian-style Rum.  The popular rum maintains the high impact graphics for the four flavors – Vanille, “Killer” Coconut”, Pineapple Paradise and Big Island Banana – and devotes a more traditional style to the classic Spiced, Original Dark, Great White and Rare Reserve Dark.

Whaler’s Spiced, Great White and Rare Reserve Dark are packaged in a more traditional rum style featuring the ships of the legendary Hawaiian seafarers for which the Rum is named.  The new packaging for the traditional flavors is now completely aligned with the Original Dark version of Whaler’s.

The new labels for the four Whaler’s Flavored Rums utilize colorful label designs to more effectively communicate the names and flavors while maintaining the package equity of the previous version.  The Flavored Rums are among the most popular rums within the Whaler’s franchise.

“We felt it was important to transition to a more classic Rum look for the traditional Whaler’s styles,” said Reid M. Hafer, brand manager, Whaler’s Rum.  “However, the labels for the Rum flavors retain the brilliant Hawaiian graphics that helped make the brand an eye-catcher on the shelf.

Whaler’s Rum, one of the fastest growing brands in the second-largest spirits category, is a complete line of traditional and flavored rums recognized for its outstanding taste and quality, Hawaiian heritage, and award-winning packaging.

The legendary Hawaiian recipe of Whaler’s was discovered when seafarers rattled vanilla beans in empty rum bottles at sunset as a way to entice migrating whales to their ships. The friendly whales guided them to the tropical haven known as Hawaii. There the sailors discovered the old rum makers of Maui and were so impressed by the exotic taste of their rum that they called it Whaler’s.  To learn more, visit www.whalersrum.com.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill's diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler's Rum; Burnett's Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

Source:  Heaven Hill Distilleries